As TikTok continues to gain momentum, Facebook continues to seek new ways to quell that growth, with its latest attempted pushback coming via Facebook Reels, which will enable users to create and share Instagram Reels within the main Facebook app.
As reported by TechCrunch:
"Facebook Reels will give Facebook users the ability to create and share short-form video content directly within the News Feed or within Facebook Groups.
Initially, you’ll be able to tap a “Create” button from the Reels section that appears as you scroll the News Feed, while you’re watching Reels or by tapping on “Reels” at the top of your News Feed.
From here, users will gain access to a standard set of creation tools, including those for video capture, music selection, camera roll import, timed text and more."
Facebook Pay has been around for a hot minute now, but it’s been for onsite exchanges between users, businesses, and nonprofit organizations.
Now, Facebook Pay is extending off-site to participating platforms. Just as users are able to take advantage of paying through fast-pay options like PayPal on third-party sites, this will provide a near-immediate checkout process that could help increase both desktop and mobile purchases.
Shopify merchants are going to be the first ones with access, though other platforms will eventually gain access, too. If you want to learn more about Facebook Pay in the meantime, see more here.
